Franck Dubarry’s second year at BaselWorld
2017, 16 August FRANCK DUBARRY
Why Baselworld? Is it a strategic event for the brand?
Baselworld is the world’s premier watch industry show. A significant part of any brand’s commercial approach is defined there.
What models were rolled out? And what’s the design strategy behind these new timepieces?
4 Collections were showcased at Baselworld.
Just like the Fileteado range inspired by the pictorial art of Buenos Aires, or the Crazy Balls collection and its fascinating dial movement, some of these collections showcase travel and adventure themes while others feature complications that have never been seen before.
The Spirit of
The Crazy Wheel model features a unique complication developed by Franck Dubarry SA.
Which of the models displayed has met with the greatest success?
What atmosphere did you want for your booth? What was the message you hoped to convey to those visiting your booth?
The Franck Dubarry brand stands for design, innovation, and definitely focuses on tomorrow’s world. The booth’s atmosphere was its trendsetting
What key players from the
Buyers from 55 countries, and journalists, and influencers who showed interest in this creative and bold vision of luxury
What are your impressions after the fair?
The fair was definitely a success, and thanks to a distribution network that is developing fast, our clients will soon be able to explore our collections on all five continents. The models that have not been released yet although premiered at the fair will also be presented to the public in the very near future.